Development and Execution of Communications Plan for EU/ACP Microfinance Framework Programme

The Programme seeks to improve the overall effectiveness of microfinance operations in ACP countries. Specifically the three main areas of intervention are: institutional strengthening; microfinance ratings and microfinance information systems; and efficiency and transparency.

The project global objective is to develop a communications strategy, deliver communications products and assist EC and ACP staff and the EU/ACP Microfinance Programme in implementing a communications plan.
The project is aiming at the following specific objectives:

  • Develop a communications strategy and plan to implement it;
  • Deliver communications products identified in the strategy;
  • Assist EC and ACP staff and the Programme coordinator in implementing communication activities.

The indicative project outputs are:

  • Preparation of a communication strategy in English and a plan to implement it.
  • Development of a number of communications products/activities for internal and external audiences in English and French.
Start Date: 
2009-05-15
End Date: 
2009-10-30
Client: 
EUROPEAID
Duration: 
6 months
Project Budget: 
€ 65.000
Status: 
Sector: